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U.S. clothing retailer Gap apologized to China

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U.S. clothing retailer Gap apologized to China on Tuesday for selling T-shirts with an incorrect map of China. The company took action after photos began circulating on Chinese social media of a T-shirt showing a map that didn’t include Taiwan.

U.S.-clothing-retailer-Gap-apologized“Upon the realization that one of our T-shirts sold in some overseas markets mistakenly failed to reflect the correct map of China.”

“We urgently launched an internal investigation across the group and have decided to immediately pull back this T-shirt from all the concerned global markets,” the company said in a statement, adding that the shirts had already been pulled from Chinese shelves and destroyed.

The photos were taken at a Gap shop in Canada’s Niagara region, Global Times said. The shirt could not be found on Gap websites and it wasn’t clear whether it was still being sold in shops in some countries.

“We sincerely apologize for this unintentional error,” said the company. The company issued the statement through its public relations firm APCO.

Gap promised to carry out “more rigorous reviews” to prevent similar incidents and said it respected China’s “sovereignty and territorial integrity” and strictly followed the country’s laws and rules.

Taiwan’s Foreign Minister Joseph Wu told reporters that China pressuring companies like Gap to change how they refer to Taiwan was “rather unfortunate in terms of cross-strait relations” and would push its residents “further and further away” rather than winning their “hearts and minds.”

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