Amazon buys video doorbell-maker Ring that marks the latest move of the company into the smart home technology market.
Ring manufactures home security technologies that incorporate outdoor motion based cameras and doorbells, like Ring Video Doorbell and now on Tuesday, Amazon agreed to acquire Ring.
Amazon has not revealed the financial terms and the company is expected to treat the Ring acquisition similar to past deals like Twitch, Audible, and Zappos.
Amazon has largely focused on Alexa in recent years, the voice assistant works as an artificial intelligence device that can answer questions and make Amazon purchases. In 2015 the company purchased smart lawn sprinkler company Rachio and home security company Scout Alarm.
The Santa Monica, Calif.-based Ring allows people who were at the door from both inside the home and outside of it, through their smartphone.
When someone approaches a door, the Ring application begins a VOIP video call to homeowner’s smartphone app, so that the owner can see and speak to visitors.
A Ring spokesperson said in a statement, “Ring is committed to our mission to reduce crime in neighborhoods by providing effective yet affordable home security tools to our neighbors that make a positive impact on our homes, our communities, and the world.”
Ring founder Jamie Siminoff founded Ring in 2011, and in 2013 started shipping the first version of its product. There are also other video doorbells makers such as Vivint, a home security company, and August, a company best known for developing a smart lock that responds to Honeywell and Amazon’s Alexa.