Increasing preference of customers to adopt high end smartphones with attributed such as color detection, head tracking, artificial intelligence and motion sensing. In addition, increasing preference for augmented and virtual reality for gaming purposes is likely to fuel demand for mobile and handheld gaming in the coming years. The global mobile and handheld gaming market is expected to grow at 10.3% CAGR over the forecast period, 2016-2026.
Growing trends for augmented and virtual reality is widely considered to be the next big thing globally. Moreover, major industry players are mainly investing in advanced and high-end technologies in order to popularize virtual reality in the coming years. In addition, augmented reality mainly generates virtual information in order to improve the perception of the users.
Augmented reality enables the end users to with virtual objects through graphics and interactions, audio attributes in an augmented environment over the coming years. Additionally, surge in demand for virtual reality will further fuel growth of the global mobile and handheld gaming market in the coming years. Furthermore, increasing preference for virtual reality based head sets in parallel with virtual reality enabled mobile phones and smartphones will further contribute towards growth of the global mobile and handheld gaming market in the coming years.
Adding to the list of trends, eSports is likely to impact growth of the market positively in the coming years. In addition, eSports gaming is expected to witness an upsurge in demand attributed to its benefits in the games from both gamers and developers. Additionally, Fox Sports and ESPN feature as the leading eSports network that mainly direct their content through platforms for digital gaming and are attributed to real-time live streaming features.
Gaming software among other handheld gaming consoles will hold revenue share of 58% by the end of 2026 in the span of next nine years. Android operating system among other operating systems will further grow at 10.9% CAGR in terms of revenues over the coming years. Smartphones among other platforms accounted for over 70% of the global mobile and handheld gaming market in 2016, and is likely to account for about 80% of the global mobile and handheld gaming market in the span of next nine years.
APAC among other regions is likely to witness relatively high contribution, and is likely to represent the largest market over the coming years. Moreover, APAC will account for over US$ 50 Bn in terms of revenues by the end of 2026. In terms of revenues, the mobile and handheld gaming market in APAC will witness a growth of 12.4% CAGR over the coming years. Whereas, the mobile and handheld gaming devices market in North America will witness a growth of over 9.5% CAGR in terms of revenue in the span of next nine years.
Ninetendo Co. Ltd., Activision Blizzards Inc., Electronic Arts Inc. and Sony Corp feature as major players operating in the global mobile and handheld gaming market. Other key players operating in the global mobile and handheld gaming market include Microsoft Corp., NVIDIA Corp., King Digital Entertainment, Plc., Ubisoft Entertainment SA, The Walt Disney Company (Disney Interactive) and Supercell Oy.